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What my art isabout:

Intentional design


As in my broader practice, I approach the poster as an autonomous statement meant to live in public and private spaces. It is designed not merely as an image, but as a visual position, something that can exist on a wall and continue the conversation long after the viewer first encounters it.

Authentic creation


My illustrations are created by hand using watercolor and ink. Some works are digital, but they are still entirely made by me, never generated by AI. The photographs I use in my designs are also taken by me. My practice moves between visual art, graphic design, poetry, and short stories, and the work on this page reflects how these forms of expression intersect.

Made with care

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I sell exclusively high-quality prints that meet environmental standards, produced through Gelato’s print-on-demand service. You can learn more about our quality standards and environmental commitments

here

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This website is an extension of my artistic practice, focused on how art functions within interior spaces.

Overall, this platform brings together handcrafted art, spatial thinking, and contemporary design processes to make art easier to imagine, select, and live with.

The Artist : Ziza Klex

I’m Ziza Klex, an artist born and raised in Berlin, now based in France.


I grew up in a family where creating was part of everyday life, so making things always felt natural to me. My work still starts from this place: observing, collecting, testing, and turning thoughts or little details into images.


I draw inspiration from everyday life: the little things we overlook, take for granted, and label as normal. I put them in the spotlight, overthink their meaning, and illustrate what we forget to see or need to question again. Some days it’s a thought I caught from a book, some days it’s a general idea about life, and on other days it’s a detail on a leaf in my garden or an architectural feature.


I create art because I don’t know how to exist without it.

I need images around me that remind me of beauty, meaning, and hope when the world feels heavy or painful.

Art allows me to say things I cannot compress into ordinary language — to turn long thoughts, emotions, and questions into a single image.



Being self-taught in art shaped the way I work. I learned by breaking the creative process into simple, repeatable steps, testing materials, and finding my own way through practice rather than following one fixed path.


Before focusing fully on my own art, I spent over 10 years teaching and working with people to develop clear, practical ways of learning and doing. I also worked for several years in an art supply store, where I had the chance to exchange with artists of very different levels about their techniques, materials and work practices, while teaching workshops in parallel.



I make posters as an art form, not as simple reproductions. I work within a tradition where images are made to live in both public and private spaces. My work is a mix of hand-made illustration, photography, and digital design, and this format is where those elements meet, and where I get all the creative freedom I need.


It’s a powerful medium for expression: to make a statement, share an opinion, and express who we are through the homes we carefully decorate with our beliefs.

I love the idea of a red thread: something that connects the inside experience and the outside world. It connects homes to each other - strangers choosing the same print for their walls - creating bubbles of meaning, while also connecting me to the world.

I imagine that one day one of my posters will be intimately tied to nostalgic memories of a living room or a kitchen - a place where life happened.

As an artist passionate about both visual creation and interior design, I explore the dialogue between art and space through mywork.

That is why on my blog, I share insights and inspiration on how and why art can shape the atmosphere of a home, a city, a world.

Building on this passion, my brand offers a curated collection of art prints - each piece designed to bring a little spark of expression to your interior.

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My personal favorites :

The company : Incognita Creations

What is Incognita Creations ?


Incognita Creations is a French creative company founded in 2026 that manages
the online shop Klex.art. It was established to support and promote artistic
work, starting with my own practice and with the intention to grow toward
additional artistic projects over time.

What kind of art does this company support?

Incognita Creations exists to promote contemporary art by operating an online
shop that offers art prints in various sizes, provides access to a blog, and,
in the future, will also present original paintings.

What does the name stand for?

The name Incognita Creations reflects the idea that art can still keep a part of mystery, even when the person behind it is visible. I no longer use a constructed artistic persona as the center of the project, but I still believe that not everything has to be overexplained or reduced to biography.

The intention is not to hide identity, but to leave space for the work itself, and for the personal meaning that each viewer brings to it. I want the art to remain open enough to be interpreted, felt, questioned, and lived with.

How this approach relates to art ?


This choice is rooted in the belief that a creation can stand on its own,
generating emotions, thoughts, and interpretations that belong fully to the
person who encounters it. My own story, experience and point of view are part of the work, but they are not meant to close the meaning of it.

Rather than using art only to tell one personal story, I want to create images that can meet people in their own reality. The encounter between the work and the observer is still the most important part.

 

Why show the artist now ?

For a while, I explored the idea of presenting my work through a stronger distance between myself and the art. That approach helped me understand what I wanted to protect in my practice, but it also made the project harder to connect with.

Now I choose to show more of myself as the artist behind the work, without turning the whole practice into a performance of personality. This page is meant to give context, not to replace the artwork. I want the work to stay at the center, while making the person and experience behind it more accessible.

How the company is structured?

Incognita Creations is a legally registered company
operating under French law.

It is a «  Société à Responsabilité Limitée à Associé Unique »

Registered office 5 Impasse de la Colombette 31000 Toulouse France

Registered with the Registre du Commerce et des Sociétés of Toulouse

Share capital 2000 euros

Managing director Eliza Ruschin

The company operates in compliance with applicable French
and European regulations and carries out its activities in the field of
artistic creation, promotion, and online distribution.

 

Notice on AI:

All artworks are created by me.

To explore how they interact with space, scale, and atmosphere, only the interior and showroom visuals on this website are generated using AI as a conceptual design tool.

The blog is written by me as well. AI is used selectively for research support and translation, while the ideas, perspectives, and editorial direction remain human. Language may occasionally be imperfect, not as a statement, but as a by-product of writing without overpolish.

Some of my other values:

  • Climate change is real. It’s happening now.
  • Poverty is not laziness—it’s systemic injustice.
  • No human is illegal.
  • Postcolonial exploitation still exists.
  • Black Lives Matter.
  • Genocide is wrong. Always.
  • Feminism is still necessary.
  • All love between consenting adults is valid and must be protected.
  • Disabled people have equal rights and value; meeting their needs is respecting their humanity.
  • Trans women are women. Trans men are men.
  • Intersex people are normal, forcing them into binary boxes is violence.
  • All genders beyond the binary are valid and beautiful.
  • Dictators and fake democrats harm their people.
  • Struggles are interconnected: racial justice, LGBTQIA+ rights, feminism, environmentalism, and humanism must stand together.
  • Capitalism is the richest people’s greatest invention—to keep winning while the poor keep losing.

If you’re still with me after reading — welcome, I'm glad you are here!