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What my art isabout:

Intentional design


As in my broader practice, I approach the poster as an autonomous statement meant to live in public and private spaces. It is designed not merely as an image, but as a visual position, something that can exist on a wall and continue the conversation long after the viewer first encounters it.

Authentic creation


Most of my illustrations are created by hand using watercolor and ink. Some works are digital, but they are still entirely made by me, never generated by AI. The photographs I use in my designs are also taken by me. My practice moves between visual art, graphic design, poetry, and short stories, and the work on this page reflects how these forms of expression intersect.

Made with care

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I sell exclusively high-quality prints that meet environmental standards, produced through Gelato’s print-on-demand service. You can learn more about our quality standards and environmental commitments

here

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This website is an extension of my artistic practice, focused on how art functions within interior spaces.

Overall, this platform brings together handcrafted art, spatial thinking, and contemporary design processes to make art easier to imagine, select, and live with.

The Artist : Ziza Klex

I draw inspiration from everyday life: the little things we overlook, take for granted, and label as normal. I put them in the spotlight, overthink their meaning, and illustrate what we forget to see or need to question again. Some days it’s a thought I caught from a book, some days it’s a general idea about life, and on other days it’s a detail on a leaf in my garden or an architectural feature.

My approach to art is channeling my inner and outer experiences through expression, to reach out.

I make posters as an art form, not as simple reproductions. I work within a tradition where images are made to live in both public and private spaces. My work is a mix of hand-made illustration, photography, and digital design, and this format is where those elements meet, and where I get all the creative freedom I need.

It’s a powerful medium for expression: to make a statement, share an opinion, and express who we are through the homes we carefully decorate with our beliefs.

I love the idea of a red thread: something that connects the inside experience and the outside world. It connects homes to each other - strangers choosing the same print for their walls - creating bubbles of meaning, while also connecting me to the world.

I imagine that one day one of my posters will be intimately tied to nostalgic memories of a living room or a kitchen - a place where life happened.


As an artist passionate about both visual creation and interior design, I explore the dialogue between art and space through mywork.

That is why on my blog, I share insights and inspiration on how and why art can shape the atmosphere of a home, a city, a world.

Building on this passion, my brand offers a curated collection of art prints - each piece designed to bring a little spark of expression to your interior.

The artworks are available individually or as ready-to-hang gallery wall sets, carefullycomposed to create harmonious, stylish displays that transform any empty wall into a personal statement.

Whether you prefer to curate your own collection or choose one of the ready-made sets, my goal is to make art accessible, meaningful, and easy to integrate into any home - combining creativity, authenticity, and design.

My personal favorites :

The company : Incognita Creations

What is Incognita Creations ?


Incognita Creations is a French creative company founded in 2026 that manages
the online shop Klex.art. It was established to support and promote artistic
work, starting with my own practice and with the intention to grow toward
additional artistic projects over time.

What kind of art does this company support?

Incognita Creations exists to promote contemporary art by operating an online
shop that offers art prints in various sizes, provides access to a blog, and,
in the future, will also present original paintings.

What does the name stand for?

The name Incognita Creations reflects a position that guides both
the work and its presentation. While many artists choose to place themselves
visibly at the center of their practice, this project follows a different path.
It is driven by the desire to create a whole creative experience that does not
rely on the presence of a real life personality.

The intention is not to remove identity, but to prevent it
from dominating the encounter with the work. By stepping away from personal
exposure, space is left for a broader creative world to exist, one in which
images, atmosphere, and imagination can be experienced without being filtered
through the figure of the artist.

How this approach relates to art ?


This choice is rooted in the belief that a creation can stand on its own,
generating emotions, thoughts, and interpretations that belong fully to the
person who encounters it. While some artists build their work through personal
context or narrative, this project seeks to let the art itself become the
context.

Rather than embellishing reality or focusing on a personal
story, the intention is to create a whole creative world in which meaning
emerges through the encounter between the work and the observer.

 

Why use an artistic persona ?

My work is presented through a constructed artistic persona, including the
use of a mask, as a deliberate creative choice. This choice is not meant to
obscure authorship or responsibility.

The persona is
part of the artwork itself. It allows the creation of a broader imaginative
universe around the work, shifting attention away from the real life individual
and toward the experience, images, and atmosphere that the work creates for the
viewer.

How the company is structured?

Incognita Creations is a legally registered company
operating under French law.

It is a «  Société à Responsabilité Limitée à Associé Unique »

Registered office 5 Impasse de la Colombette 31000 Toulouse France

Registered with the Registre du Commerce et des Sociétés of Toulouse

Share capital 2000 euros

Managing director Eliza Ruschin

The company operates in compliance with applicable French
and European regulations and carries out its activities in the field of
artistic creation, promotion, and online distribution.

 

Notice on AI:

All artworks are created by me.

To explore how they interact with space, scale, and atmosphere, only the interior and showroom visuals on this website are generated using AI as a conceptual design tool.

The blog is written by me as well. AI is used selectively for research support and translation, while the ideas, perspectives, and editorial direction remain human. Language may occasionally be imperfect, not as a statement, but as a by-product of writing without overpolish.

Some of my other values:

  • Climate change is real. It’s happening now.
  • Poverty is not laziness—it’s systemic injustice.
  • No human is illegal.
  • Postcolonial exploitation still exists.
  • Black Lives Matter.
  • Genocide is wrong. Always.
  • Feminism is still necessary.
  • All love between consenting adults is valid and must be protected.
  • Disabled people have equal rights and value; meeting their needs is respecting their humanity.
  • Trans women are women. Trans men are men.
  • Intersex people are normal, forcing them into binary boxes is violence.
  • All genders beyond the binary are valid and beautiful.
  • Dictators and fake democrats harm their people.
  • Struggles are interconnected: racial justice, LGBTQIA+ rights, feminism, environmentalism, and humanism must stand together.
  • Capitalism is the richest people’s greatest invention—to keep winning while the poor keep losing.

If you’re still with me after reading — welcome, I'm glad you are here!